Designing a destination brand and visitor platform

A strategic rebrand and web development project for Hereford BID. The objective was to create a brand identity that resonated with the historic charm and modern vitality of Hereford, alongside creating a website with more reader value to enhance Hereford's appeal as a destination.

The redesign paid off spectacularly, with a 130% increase in web traffic in the year after launch and continued imoprovement in engagement. 
 

What we did

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