Designing a destination brand and visitor platform

A strategic rebrand and web development project for Hereford BID. The objective was to create a brand identity that resonated with the historic charm and modern vitality of Hereford, alongside creating a website with more reader value to enhance Hereford's appeal as a destination.

The redesign paid off spectacularly, with a 130% increase in web traffic in the year after launch and continued imoprovement in engagement.