Case
Studies

Launch:

Lime Green

Challenge:

Bring traditional building products and techniques to the Eco-build and contemporary build markets

What we did:

• Designed a brand that positioned the client as specialist suppliers of traditional “green” building products
• Produced and delivered a launch campaign including direct mail, advertising and website production.

Deliverables:

Brand design, launch marketing strategy, copywriting, brochure, leaflets, advertising, product data sheets, website with content management system, exhibition design.

Rebranding:

Ludlow Food Festival

Challenge:

Elevate the branding of the UK’s biggest and best-known outdoor Food Festival.

What we did:

• Using simple, clean, images we aligned the Festival’s branding to reflect their enthusiasm for local produce from the Ludlow Marches
• Designed and produced new printed marketing material for the 2007 Festival – bringing in record attendance.

Outcome:

The Festival is becoming a household name amongst foodies around the UK. We have continued to develop their advertising, PR and marketing strategies as attendances continue to grow year on year.

Deliverables:

Branding and brand strategy, copywriting, postcards, leaflets, advertising, photography, annual magazine, event programme, email marketing system, orientation signs and maps and information points.

Publication:

Moffats School Prospectus

Challenge:

Bring a step change to a boarding school’s promotional thinking

What we did:

• Spent two days at the school absorbing the atmosphere and conducting a reportage photo-shoot which, together with sensitive copywriting, told the story of the school’s day to day life
• Designed a polished Prospectus that will have a 5 year lifespan
• Designed further support material such as website, leaflet, exhibition stand and advertising

Deliverables:

Graphic design, copywriting, photography, printed brochure, advertising, website, exhibition stand.

Launch:

Ludlow Brewing Company

Challenge:

Brand and launch a micro-brewery into a crowded regional marketplace.

What we did:

• Working to a tight brief of “traditional brewery”, we designed a main brand for the company and a series of product brands.
• We produced launch material including point of sale, consumer leaflets and posters, website and organised coverage in some of the foodie press.

Outcome:

Their fantastic success has meant that they’ve outgrown their original brewery premises and are set to move into a new building.

Deliverables:

Branding, product branding, packaging, packaging, advertising, point of sale material, leaflets, posters, photography, livery.

Rebranding:

From SMS Kidderminster
to Sessions of Worcestershire

Challenge:

Help the client spread their wings into new, more profitable markets.

What we did:

• Develop a simple, achievable, sales and marketing strategy to launch the client into new markets.
• Create new branding and apply to a suite of new sales and marketing material including brochure, corporate folder, website and stationery
• Run a small PR campaign across local press and national trade press
• Design new packaging

Outcome:

Now firmly repositioned as a high-end supplier of fine produce, Sessions have reported a rise in turnover of 20% – during the economic downturn.

Deliverables:

Branding, marketing strategy, copywriting, photography, brochures, mailers, packaging, stationery, website, print.

Interpretation:

Epynt Visitor Centre, Powys

Challenge:

Work with the MoD and four other funding agencies to produce a valuable visitor experience at the biggest military training ground in Wales.

What we did:

• Researched the area’s social history, wildlife, geology and the MoD’s use of and impact on the area
• Designed and constructed the whole interpretation installation using carefully crafted copy, image work and mixed display media.

Deliverables:

Graphic design, interpretation, copywriting, photography, photo retouching, illustration, signage, exhibition design and installation.